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Time for Change: Strategic Trends in the 2025 Watch Industry

The watch industry in 2025 is undergoing significant transformations driven by evolving consumer preferences, technological advancements, and a heightened focus on sustainability. This report explores the key trends shaping the market, including personalized and modular watch designs, retro and vintage revivals, sustainable and eco-friendly practices, innovative dial designs, and the enduring popularity of military-inspired watches. Supported by relevant data, this analysis provides insights into how these trends are influencing consumer behavior and industry practices.

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