For many emerging microbrand watch companies, producing their own unique timepieces can be a challenging journey. One of the most significant hurdles is the Minimum Order Quantity (MOQ) set by Original Equipment Manufacturer (OEM) factories. Traditionally, these MOQs have hovered around 300 pieces per model, making it a daunting financial commitment for startups. However, thanks to increased competition among manufacturers, particularly in China and Hong Kong, many companies are now lowering their MOQs to as little as 100 pieces. This shift is revolutionizing opportunities for small brands, but success still hinges on effective negotiation and collaboration.
Breaking Barriers: How Lower MOQs Are Empowering Microbrand Watch Companies
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