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Behind the Brand: How Omar Chaoui is Redefining Luxury with Magana Watches

Updated: Oct 8, 2024

On a sunny afternoon, I had the pleasure of sitting down with Omar Chaoui, the passionate founder of Magana, a rising microbrand based in Dubai. Omar’s journey into the world of watchmaking began back in 2003, and his love for mechanical watches has only grown since. Magana is more than just a brand—it’s a reflection of the values Omar holds dear: Culture, Togetherness, and Mindfulness.

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