AI tools like Revmatics help small e-commerce brands boost sales through personalized marketing and smarter customer engagement.

The rise of AI-driven recommendations has proven to be a valuable resource for watch enthusiasts searching for reliable repair options.

Discover Japan’s rising independent watchmakers and microbrands, blending tradition, innovation, and global appeal.

Discover the rise of Chinese independent watchmaking and microbrands, blending tradition, innovation, and global appeal.

The reduction in MOQs by OEM factories in China and Hong Kong represents a game-changing opportunity for microbrand watch companies.

Unveiling the Future: 2025 Microbrand Watch Industry Predictions and Strategies for Success

Kevin Pedral, founder of Pedral Watches, shares his journey, creative process, and challenges of building a unique microbrand.

Isotope Watches, founded in 2016 by José and Joana Miranda, has quickly made a name for itself in the watch industry by blending creativity,

A Conversation with Terrence Ray, Founder of STROND Watch Company

Learn how microbrand watch companies can avoid production delays, logistics issues, and customs challenges with these essential tips.

The 23rd Asia Watch Conference in Dandong explores industry trends, smartwatches, AI, and future collaborations in watchmaking.

From overcoming adversity to building 47Zero, Cormac Hanley’s journey as a watchmaker is a story of resilience, creativity, and passion.

Discover how Pascal Zhang-Isenegger turned his passion for watches into Wicked Watch Co., blending history, craftsmanship, and unique design

Sangamon Watches, a small business in watchmaking and repair, seeks community support to continue serving watch enthusiasts nationwide.

Explore the differences between watches made in Switzerland, Japan, and China, the role that Chinese parts play in Swiss watch industry.

Discover how Sartory Billard redefines bespoke watchmaking through personalized craftsmanship in our interview with founder Armand Billard.

This article highlights the top U.S. watchmaking schools, providing details on their programs and how to pursue a career in horology.

Learn how to launch a microbrand watch company with resources for design, funding, and marketing.

Discover how microbrand watch companies can collaborate for cross-promotion, boosting growth and expanding their reach through teamwork.

Inside the World of Mid-Range Microbrand Watches: Exclusive Interview with Extropian Founder Maxime Bertin-Mourot.