Brand Story

Innovation Meets Design: José M. Miranda Talks Isotope Watches and the Future of Watchmaking

Isotope Watches, founded in 2016 by José and Joana Miranda, has quickly made a name for itself in the watch industry by blending creativity,

Wear the History: A Conversation with Terrence Ray, Founder of STROND Watch Company

A Conversation with Terrence Ray, Founder of STROND Watch Company

Starting from Zero: How Cormac Hanley Built 47Zero After Adversity

From overcoming adversity to building 47Zero, Cormac Hanley’s journey as a watchmaker is a story of resilience, creativity, and passion.

Crafting Time: A Conversation with Pascal Zhang-Isenegger of Wicked Watch Co.

Discover how Pascal Zhang-Isenegger turned his passion for watches into Wicked Watch Co., blending history, craftsmanship, and unique design

BENRENS Unveils New Colorway of the 'Jinghong Zhi Hu' Watch at Shenzhen MixC

BENRENS teamed up with Juice Community to debut the latest colorway of their 'Jinghong Zhi Hu' watch at Shenzhen MixC.

From Vision to Reality: How Sartory Billard Redefines Personalization in Watches

Discover how Sartory Billard redefines bespoke watchmaking through personalized craftsmanship in our interview with founder Armand Billard.

Design, Passion, and Perseverance: Inside Pedral Watches with Founder Kevin Pedral

Kevin Pedral, founder of Pedral Watches, shares his journey, creative process, and challenges of building a unique microbrand.

Springfield's Watchmaking Legacy: Reviving Time-Honored Craftsmanship

A dear friend invited me to explore the site of the old Illinois Watch Company on 9th Street in downtown Springfield.

From Watch Fan to Watchmaker: Meet Michael Poleschuk, the Young Mind Behind MPC Watches

Watch Fan to Watchmaker Meet Michael Poleschuk, the founder of MPC Watches & his Club Series debut!

Empowering Legacies: The Tale of Sangamon Watches, an American Watch Brand

Sangamon Watches is named after the Sangamon River, which was beloved by Abraham Lincoln.

First Flight Collection of Sangamon Watches is now Accepting Pre-orders

First Flight Collection of is inspired by the first powered flight in aviation history.

Tourists Are Getting Their Kicks at Sangamon Watches on Mother Road Illinois Route 66

Breaking News: Sangamon Watches Made the First Wrist Watch Sale with Bitcoin Payment!

Sangamon Watches Made the First Wrist Watch Sale with Bitcoin Payment!

Sangamon Watches to Introduce Clara Harlowe Barton Collection in 2021

Sangamon Watch Company is planning to introduce The Clara Harlowe Barton Collection woman watch in Spring 2021.

Turning a Hobby into Business: Story of Heritageleather Straps

Today, we are learning story of Mr. Omar Hamid in Romania. Let him tell us how he turned his hobby into a business of Heritageleather Straps

A Treasure Box You Always Wanted

Interview with Mr. Gurjyot Singh Narang the founder of Epiphany Watch Accessories in India. He is kindly sharing his stories.

How Manufaktur Waldhoff Build a Successful Tourbillon Microbrand

We sat down with Mr. Nicolas Lehotzky, co-founder of of Manufaktur Waldhoff in Germany, to learn how he got into the microbrand

Conversation with Randy Seah, Founder of Bauche Watches in Singapore

Microbrand Watches Business has recently interviewed Randy Seah of Bauche Watches in Singapore to discuss his upcoming launch of Bauche.

My Journey: Creation of the US Armed Forces Military Watches

The company was founded by Evans, who began his journey to the watch industry in Japan, as a former diplomat in the US Embassy for 6 years.

China's MMA fighter Xu Xiaodong Loves Microbrand Watch

The Omaha Beach Collection of Sangamon Watches is well-liked by Xu Xiaodong, the most well known Chinese MMA fighter.