The first shop says they don't work on Chinese movements. The second says they'll look but can't promise parts. The third quotes more than the watch cost. Someone eventually suggests mailing it to Tianjin, and the thread dies there. We service these regularly. Here's a real answer.

The Hong Kong Trade Development Council (HKTDC) is launching a dedicated USA Pavilion at the 45th Hong Kong Watch & Clock Fair

Whether you're a solo watchmaker in your garage or a small team shipping your second collection, entering the right awards can open doors: press coverage, retailer conversations, and the kind of community trust that no advertising budget can buy.

Set for September 12–13, 2026, the fair will once again gather independent and microbrand watch creators, collectors, and enthusiasts under one roof in the heart of Center City Philadelphia.

This is Peacock Watch Company. 孔雀表业. One of the old guards of Chinese horology, tucked up near the North Korean border in a part of China most Americans couldn't find on a map.

Let’s explore how microbrand watch owners and retailers can overcome service crises, using real examples and practical tips.

If you own or plan to start a microbrand watch company, understanding watchmaking inside and out is a game-changer.

The term “microbrand” refers to small, independent watch companies that typically produce limited quantities of watches.

Microbrands operate in a niche where personal touch and authenticity matter a lot